Ongoing Support
You can be as hands on or hands off as you like with your website. I include website tweaks as part of my monthly service charge, as well as audits to see what techie things need attention in the backend. I’ll monitor views and ranking of pages and send a monthly report to let you know how things are going.
Pricing
I charge £45 per hour for my services in blocks of 10 hours.
10 hours £450 a month
20 hours £900 a month
30 hours £1350 a month
I like to offer flexible contracts on a rolling monthly basis. You can cancel at anytime before the end of your payment period. You can also lock in for 6 or 12 months if you prefer.
Please note that your first few hours are often dedicated to setting up the necessary analytics so I/we can keep an eye on everything, auditing the website and filling out the details from your plan.
Once we are on a roll with your content creation my average output for written content, with graphics, is around 1 blog post and 8-10 pieces of social media posts (written with a graphic) per hour. A much higher output than most content creators. (This is based on solely creating content and nothing else.) Video content creation is FAR more time consuming but I can help with this too.
The number of content pieces will vary depending on what other areas I’m working on in your marketing plan. No two businesses are the same.
How does Gem’s pricing compare to other content creators?
A good question, I asked AI, specifically Perplexity, to evaluate 10 popular content creators offerings and to give me a concise answer with examples of what they offer, how much they produce and how much it costs on average.
You can also ask AI yourself if you like. Here’s what I got:
Most solo creators who manage websites and create written content plus graphics use fixed monthly retainers rather than simple hourly rates.
Typical monthly retainers (UK-style)
– Light support: £500–£1,000/month – 2-4 blog posts or page updates, basic site tweaks, and 4-8 social posts with simple graphics.
– Standard: £1,000–£2,500/month – 4–8 long or mid-length pieces (blogs, landing pages, email), 8–16 social posts with custom graphics, ongoing website content edits and small functional tweaks.
– High-touch: £2,500–£4,000+/month – Higher volume content, more complex page builds or UX tweaks, multi-platform posting, strategy calls and in-depth reporting.
Most creators internally aim for an effective hourly rate of about £40–£100+ but present fixed packages to clients.
What’s usually included
– Website: CMS copy changes, image swaps, small layout tweaks, uploading new content.
– Content: Blogs, landing pages, case studies, emails/newsletters.
– Visuals: Simple graphics, edited photos, sourced stock images, formatting for web and social.
– Social: Scheduling and posting on 1–3 platforms, light community management, basic performance reports at higher tiers.
Common extras (charged separately)
– Larger web changes (new templates, redesigns, complex integrations).
– Big content projects (long guides/whitepapers), advanced SEO or conversion optimisation.
– Rush work, extra revisions, or volume beyond the agreed monthly scope.
